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Acronym: WareM&O
Project Title: Warehouse Match & Optimize
Exploitation and upgrading of unused storage facilities with emphasis on large urban areas
Duration: 24 months
(14/06/2018 13/05/2020)

Description: The growth of the transport sector together with the emergence of e-business have eliminated the territorial constraints of business operations, thus enabling businesses to market products internationally by exploiting the economies of scale in terms of procurement and consequently reducing their production costs. However, global operations bring additional management challenges which require the immediate responsiveness of the companies. More specifically, in order for a company to handle effectively the demanding requirements of customers and taking into account the global competition, presupposes the establishment of well-organized and flexible supply chains. In this direction over the last few years there has been a major scientific interest in increasing visibility along the supply chain, together with the development of cooperative logistics schemes (shared logistics). These are considered crucial for achieving flexibility and rapid responsiveness of businesses to ever-changing market needs. A key growth factor for companies operating in industry, wholesale or retail is the efficient and effective management of facilities, infrastructure and logistics resources. Given the importance of flexible and responsive supply chains, the benefits of a unified and integrated use of existing infrastructure is extremely critical.
Hence, the WareM&O project focuses on the development and operation of a Virtual Freight Center (VFC) in the Thessaloniki region with the aim of facilitating short-term leasing using innovative technologies; implementing collaborative storage capacity among businesses; exploiting unused storage facilities; supporting the development of innovative collaborative business models; creating a local ecosystem between industrial partners and logistics service providers with a multiplier effect on the number and quality of storage and general logistics services in the Thessaloniki region and finally enhancing the attractiveness of businesses in the local and global market.
The main idea of developing a VFC came from the need for connecting in real-time, logistics operators looking for storage space (demand) with existing storage facilities that are partially utilized by other companies (supply). Its implementation will be based on the development of an online platform designed to meet international standards of accessibility and usability through which users can navigate in a variety of services and tools. The innovation of VFC lies in: the facilitation of the seasonal exploitation of storage space, which is achieved through the automatic 'matching' of supply and demand; the dynamic contract conduction between the parties involved, thus avoiding any delays in the creation of synergies due to bureaucratic issues; the support on easy and fast delivery of storage certificates and finally the implementation of smart pricing of the storage facility by providing standardized alternative pricing for storage in existing facilities.
The project aims at providing to a wide range of businesses the required visibility and information on the available logistics facilities and services in various regions of the country together with clever tools to make effective use of these areas and adapting a flexible and dynamic supply chain structure according to their needs and business goals.

Objectives:

  • identification of the current state of Greek market in terms of the demand and supply of storage properties as well as the needs and expectations of Greek companies on warehousing real estate and inventory services.
  • development and operation of a Virtual Freight Center (VFC) in the Thessaloniki region with the aim of:
  1. facilitating short-term leasing using innovative technologies;
  2. implementing collaborative storage capacity among businesses;
  3. exploiting unused storage facilities;
  4. supporting the development of innovative collaborative business models;
  5. creating a local ecosystem between industrial partners and logistics service providers with a multiplier effect on the number and quality of storage and general logistics services in the Thessaloniki region and finally
  6. enhancing the attractiveness of businesses in the local and global market

HIT key role and responsibilities: Scientific Coordinator of the project.
Responsible for:

  • the development of the Virtual Freight Center’s Architecture
  • the planning and implementation of the pilotcase in Thessaloniki
  • the evaluation of the tool
  • the development of the platform’s Business Plan
  • the development of the project’s Dissemination Plan

Contact persons:
Εlpida Xenou
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+30 2310498440

Georgia Aifandopoulou
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+30 2310498451

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